You may come across vintage coats or bags labelled Burberrys of London. This often causes confusion whether is it a legitimate older piece, or just a counterfeit posing as a luxury item?

Burberrys of London Real or Fake
The answer is it can be real, if it is genuinely vintage.
- Genuine Burberrys tags were used up until the late 1990s. They’re not fake purely for using that old label.
- Burberrys of London was common on tags before 1999. After 1999, the brand officially became Burberry and updated its labels accordingly.
- Spotting Burberry of London (without the “s”) is a red flag—this exact phrasing was never officially used.
How to Spot a Genuine Vintage Piece
Reading old Balenciaga tags won’t help here, but spotting real vintage Burberry? Yes.
Check the tag’s font and spacing
Authentic pre-1999 tags used Burberrys or Burberrys of London. Fakes often use improper fonts, spacing, or lowercase letters.
Inspect the stitching and materials
Real pieces feature high-quality, precise seams. Counterfeits often have uneven stitching.
Look for production tags
Authentic Burberrys items made pre-1999 have 13-digit serial numbers, care labels, and a “Made in England” detail stamped on the backside.
Examine buttons and logos
Genuine buttons have the brand name embossed twice in a circular form, and logos should be clear and consistent.
Match the lining pattern
Check that the iconic Burberry check matches across seams and panels—any misalignment suggests a fake.
What Reddit Users Say
Vintage fashion experts note:
- A tag reading Burberry of London without the “s” is definitely fake.
- However, Burberrys of London is perfectly valid for pieces made before 1999.
- Pay close attention to stitching, they say it is one of the most reliable authenticity indicators.
Conclusion
- Labels saying Burberrys or Burberrys of London can be authentic, but they must align with other vintage markers—correct font, stitching, serial numbers, and lining.
- Labels saying Burberry of London (no “s”) are fake, that exact phrase was never used.
- Always verify multiple details, tag fonts, production labels, buttons, stitching, and pattern quality.
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